Show Placement and Target Audience.
We will target the highest population demographics in the region, southeast, western and mid-Michigan, which also ranks highest in per capita income. We will expand to other markets in the region accordingly and within three years will target the entire Midwest. We feel the national satellite channels are over-saturated with mediocre shows that do not do much to assist their sponsors in reaching actual customers. By targeting regional customers and being more assessable at local outdoor events, we know we will have the biggest impact for sponsor product.
Our target audience will not only be the 18 to 45 year old male as we recognize the tremendous growth in women in the outdoors.
B.O.W. (Becoming an Outdoor Woman,) is one of the fastest-growing aspects of outdoor participants as evidenced by a recent story on the national nightly news.
We also understand the importance of recruiting new participants into the outdoor lifestyle which means we need to draw young people to the show. We will have many fun contests and be a part of many youth events which will also provide great cross over for recruiting new customers for our sponsors as well.
